A Modern, Trustworthy, & Approachable Design Identity

As part of Willdan’s strategic initiative to modernize its brand presence, I led the visual rebranding effort to reflect the company’s core values of trust, experience, and long-term commitment. By aligning the refreshed design system with the company’s positioning in clean energy and engineering services, I developed a visual identity that communicates sustainable innovation and institutional credibility. The new brand system was designed to scale across digital, print, and proposal assets, ensuring a consistent and approachable presence for both B2B and public sector audiences.

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