Sparking (Green) Energy: Breathing Life into a Brand

BlocPower brought me on to operationalize a new brand identity developed by a trusted design firm. While the brand guidelines provided a strong foundation, my role was to bring the system to life across key communications and marketing assets. Partnering closely with the internal marketing team, I led the development of a scalable design ecosystem—building a robust library of templates, iconography, and visual assets that embody the brand’s optimistic and mission-driven voice. This uplifted identity now supports BlocPower’s bold narrative around climate justice and green job creation, enabling consistency across campaigns, partnerships, and investor communications.

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